dsd
DANIELLA'S STYLE DIARIES
ABOUT ME
, I'M DANIELLA!

I’m a proud South African who took a leap across the world to study Fashion Merchandising and play Division 1 field hockey in the U.S.
Those years taught me discipline, teamwork, and how to juggle a busy life, all while fuelling my love for fashion.
From analyzing trends to sourcing the perfect outfits, I’ve always believed that what you wear should make you feel confident and authentic.
Now, I’m here to help you do just that! Whether it’s refreshing your wardrobe, styling for a special event, or discovering your unique look, I’m passionate about helping you feel like the best version of yourself because great style is about more than clothes; it’s about confidence.
MY VALUES
I believe style should celebrate your individuality and boost your confidence. Fashion is for everyone, and I’m here to make it accessible, simple, and true to you. By building a genuine connection, I can help create a wardrobe that reflects your unique personality and lifestyle.
WHY WORK WITH ME?
-
Personalized Approach: I take the time to understand your lifestyle, personality, and goals to create a wardrobe that feels uniquely yours. It’s not just about looking good—it’s about feeling confident and authentic in every outfit.
-
Expertise & Experienc: With a background in Fashion Merchandising, styling, and sourcing for high-profile teams, I bring years of experience in curating looks that are both functional and fashionable.
-
A Practical Eye for Style: As a former student-athlete, I know how important it is to balance comfort and style. I focus on creating versatile wardrobes that work seamlessly for real life.
-
Inclusivity & Accessibility: I believe fashion should be for everyone. No matter your size, shape, or budget, I’ll help you discover a style that works for you.
-
Genuine Connection: My process is built on trust and understanding. By truly getting to know you, I’m able to craft looks that reflect your unique story and personality. ​
WE'LL BE A GOOD FIT IF

-
You’re ready to feel confident and empowered through a wardrobe that truly reflects your personality and lifestyle.
-
You trust my expertise and are open to exploring new styles that align with your goals.
-
You’re excited to collaborate and put time into creating a wardrobe that works for you—whether it’s a refresh, shopping trip, or full makeover.
-
You value the impact of thoughtful, personalized styling on how you present yourself to the world.
-
You’re fun, open-minded, and ready to embrace your unique style journey!